North America Ducati CEO Jason Chinnock claims that Ducati’s are not necessarily luxury bikes; instead, he says they are bikes that riders aspire to own.
But, as with many Italian brands, the price tells the truth. The truth of the matter is that, yes – Ducati have become luxury bikes. So, they are often far out of the reach of sports and outdoor fans.
Ducati positions itself as a symbol of adventure, wealth and success. The company also positions itself as a high-end destination for superbikes. Because of these unique selling points, many may aspire to own one of these phenomenal superbikes. Fortunately, many will be able to make their dreams come true, others not. But why is this SuperSport motorcycle so costly?
Why Is Ducati So Expensive?
Ducati is a European brand. It markets itself as a high-end, high-performance machine. The company has largely built its reputation on its SuperSport and MotoGP events.
Ultimately, this superbike is in the same league as the Ferrari or the Lamborghini. Its glossy exterior exudes luxury, while its powerful performance elicits awe. Anyone who loves designer brands, exceptional performance and good looks can’t help but love the Ducati. Any Ducati owner will confirm that the quality of the product is worth the price.
High Price - Highly Desirable
In truth, Ducati bikes are things of incredible beauty and power. These qualities truly encourage the desire for ownership. By pricing this superbike as a luxury item, the company increases its desirability.
Whether the Ducati Monster, the Ducati Diavel or the Ducati Panigale V4 quality and performance warrant their price tags, these show the market that they're exclusive. But the more difficult it is to acquire something, the more desirable it often becomes.
Ducati Motorcycle, A Dream Apart
Where brands like Kawasaki or Yamaha have built solid reputations for reliable, affordable scramblers or superbikes, Ducati has taken the high road. Instead of being practical, buyers want the exceptional riding experience that this high road promises.
They want to be Ducati owners who can enjoy the feel of the top speeds that owning a Ducati brings. Buyers want the thrill of cornering with high-performance sports bikes that exceed their imaginations. Ducati sells that dream.
Status - It's A Ducati Thing
Besides - they want the status and admiration that often comes with owning a Ducati motorcycle. In short, they want to possess what is exclusively priced and elusive. Ducati bikes also sell quality. Importantly, they also sell status.
If you believe Jason Chinnock, you can strive towards owning a Ducati because it is an affordable superbike. So, whether you consider Ducati a luxury or attainable, you can always access financing to realize your dream.
Visit Our Showroom
As European motorcycle specialists, we strive to make your dream of owning a luxury bike a reality. Speak to us about what makes your adrenalin race, and we'll make every effort to match your aspirations with the right Ducati model. On-road or off-road, your Ducati horsepower dream is achievable.
